Posts Tagged ‘Chevron’

 

Last week I visited an interesting event, organised by FNV Mondiaal. FNV Mondiaal is part of the large Dutch trade union FNV and focuses on supporting trade unions abroad. “FNV Mondiaal is seeking to improve the working conditions of employees in developing countries by supporting the local trade unions in their work. These unions accomplish change by being creative, by being smart and by having considerable courage.” The event was called “Organizing 2 Change“ and aimed to highlight the potential of a fairly new tactic: “organizing”.

As they noted on their invitation: “‘Organizing’ is hot. This method of organizing and mobilizing people, which has come across from America, is being used all over the world, including by the FNV. One example is during the successful strike by cleaners earlier this year.” 

With workshop speakers from South-Africa (on organizing in trains) or India (on movements of landless Dalits) and a plenary by an experienced “organizer” from a US trade union, the event was already very informative. Highlight was the presenation of Andy Bichlbaum, one of the Yes Men. Their prankster actions have been around for a while, and many people have already seen clips on You Tube (like this one). Although you could debate their contribution to “change” (see Chris MacDonald’s blog on this) they certainly are able to draw attention to all sorts of issues they consider injust. They are organizing people – yet others will have to follow up. Indeed that is what they try to do: by teaming up with other groups – Andy pointed at the recent Chevron campaign in which they worked with the Rainforest Alliance Network. Stunts like these certainly are not the answer – they do not provide alternative solutions to problems but they definitely make the audience think about these issues. If some coordination can be arranged (as they try to do through The Yes Lab), these actions can be helpful tactics in organizing 2 change.

 

A few days ago I posted an entry on Chevron’s new campaign (“I agree, Chevron said (or not)“). This campaign has already been spoofed by some groups such as the Yes Men. Now another website has been published: http://chevronthinkswerestupid.org in which this action is opened up to the public. As Greenpeace International noted on its Facebook page: “Chevron thinks we’re stupid enough to fall for the blatant greenwash in its new ‘We Agree’ ad campaign, which is why the campaign is being spoofed by the Yes Men, Funny or Die, and people around the globe. Check out the spoof ads then get in on the action and enter the Punk Chevron contest!” At that website, the three groups organizing this campaign also outline why they picked Chevron.

Yet another example of cyberactivism – curious to see the response of Chevron

On his interesting Business Ethics Blog, Chris MacDonald (Saint Mary’s University, Canada) today published a posting on Chevron’s new campaign (the ‘We Agree’ campaign). In a rejoinder to the blog post, he noted:

“As I blogged last night, this Chevron campaign got spoofed by pranksters who issued their own version of the Chevron press-release, pointing to a very-convincing-but-fake campaign website. I was temporarily fooled, myself. You can find out about the spoof via the NYT‘s Media Decoder blog: Pranksters Lampoon Chevron Ad Campaign.”

Whereas Chris was mainly looking at the ethical grounds for the Chevron campaign, I think it would also be interesting to discuss the campaign  the Rainforest Action Network, Amazon Watch and the Yes Men (the activist groups behind this hijacking) – does this type of cyberactivism work and how to understand their use of these tactics? When do activists turn to these tactics etc.? Regardless of your opinion on these kinds of actions, they demonstrate once again that a smart use (or maybe spin) of media is not the exclusive domain of firms…